a. Horror - Target audience can include any person invested in films that create a feeling of adrenalin, there are no limitations to those who primarily watch horror as it appeals to emotions ultimately applying to every human being. b. Content: The content of a horror film is created in order to elicit fear in audience members. This is done by including common themes of plot such as including the intrusion of an evil force, demons, vampires, vicious animals, serial killers etc. The genre of horror films originated from fear inducing literature by popular authors/poets such as Edgar Allen Poe and Mary Shelley. The content of the horror genre is one meant to be unsettling and its sole purpose is to ensue unwanted emotions such as terror and panic. Often themes such as the unknown or myths are used to create this specific response. The variances in human fears and emotions allows for horror to break into a multitude of sub genres such as psychological horror, slasher, zombie, and found